So what exactly do one of these blogs look like? Take BLDG 25 for example (DISCLAIMER: I DO NOT TAKE RESPONSIBILITY IF YOU BECOME CRAZILY OBSESSED WITH THIS BLOG). This Free People blog promotes their brand through social media while also combining different elements of lifestyle, love, food, DIY, music etc. that all equally represent the company. Each post can be shared on Facebook, Twitter, Pinterest, Google+ with the click of a button.
A blog is a way to connect the brand with its customers- as a true Free People fanatic I want to know what they think about style, food, beauty and decor. "A weblog has the ability to transform both writers and readers from "audience" to "public" and from "consumer" to "creator."" Don't mistake blogging solely for personal use, because this growing platform could be the path that leads to your future career. Don't believe me?