It's no shock when I point out that a computer is a very smart machine. As obvious as that might seem, it is nonetheless a piece of technology that is taken for granted. My generation in itself has grown up in the heat of some very important technological advancements; and yet I still need to be reminded sometimes just how lucky I am to be able to Google something within seconds as opposed to having to search through encyclopedias for hours (thanks mom).
Anything from reading a book to shopping for anything imaginable can be done online. This is not only creating an interaction between the user and computer, but an outside third party is also interacting with us. They have the ability to track our online behaviors and figure out what and why we're searching the web.
This idea is most commonly seen between online sellers and consumers. A company's marketer will track the consumer's behavior through different databases to figure out how to influence the buyer. We see this with something as subtle as an advertisement on a website. If you didn't already catch on, an advertisement showcasing your favorite brand of shoes is no coincidence. What might seem as an irrelevant detail in the moment, little do we realize that these advertisements are tempting and leading us to buying more products.
When shopping online, clicking on any item will be remembered by that company's software. Making it seem like they've set each individual up with your own online personal shopper, it's just the software talking. This software has the ability to recommend similar items with the "You Might Also Like" and "People Who Viewed This Also Viewed" sections on the page. The online shopping experience is scarily addicting and seems to make spending a lot of money a whole lot easier.