Showing posts with label blogger. Show all posts
Showing posts with label blogger. Show all posts

March 23, 2014

Digital Slave Labor


At some point in every one's life, I believe there to be time when their number one priority is work. From what I have come to find, exactly when or for how long this "stage" lasts is unique to each individual. However, when it comes to blogging, it sounds like nothing ever seems to slow down. Is it possible that by becoming a blogger, you are essentially a slave to this medium for as long as you both shall live? It's no secret that blogging is demanding, there is a huge commitment of time and effort if you want to make it big in this online realm. Constantly checking and updating its content is what keeps a blog alive. 



This fast paced trend we see with blogging parallels with the ins and outs of the fashion world. In this world, trends and fashion movements are constantly fed and nurtured with attention. Essentially, this is how we create blog posts, with tons of love and affection. A place where these two combine into one is when someone holds the title as a "fashion blogger", or as I’d like to call it, a modernized “victim” of slave labor. 

Leandra Medine, creator of Man Repeller, is a fashion blogger whose life is now synonymous with slaving to a digital medium. During her college years, what began as a place to fire out her thoughts on all things fashion, dating and quirky daily struggles is now a full time job. There is no other medium involving writing that is more fast paced and creatively informal than a blog. Medine has created a brand that does not involve a line of clothing or handbag collection but rather a brand that is comprised with her "stream of consciousness thoughts". 



Online communities have existed for many years, so what makes blogging so different. From the fast paced environment and freedom of speech, a blog has the ability to transform your thoughts into conversations that matter. 
#iSlave 




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March 4, 2014

Let's Communicate


How we communicate online has become diversely unique compared to the daily interactions we engage in offline. No longer is the primary source of communication done face to face, but rather a computer screen is what keeps us all connected. There is an aspect to communicating online that can be very restricting. Whether by character limits on twitter, templates on blogger or photo filters on instagram, how we create interpersonal relationships has completely changed. 


By taking on this role of the "blogger", you are contributing to a new era of communication. When you become the blogger, you get to choose what information you want to share with your readers. You are able to discover similar experiences and interests throughout this type of forum. In the fashion industry, when you become the blogger for a company, you are digitally connecting a brand to an audience. 

In the fashion world as a buyer, you want to be able to interact with a company or brand that goes beyond shopping for their newest collection. The links on social media accounts for these fashion companies is the thing that binds the fashion industry together. 

Permalinks, for example, create conversations on these blogs by connecting similar topics together that audiences can engage in. In addition to this, regular upkeep of social media accounts is very important. The time stamps located on blogs is what keeps your audience coming back. 

Think of your audience, literally, as a "shopper", he/she is going to expect consistency. They will continue to check up on your company's blog every day just as they might do with the actual store. As a social media manager in the fashion industry, it is your job to make sure your customers remain loyal to the brand inside and outside of the store. 
#wearelegends 
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